We have worked extensively on the IKEA account across all sorts of different disciplines to promote their CRM programme IKEA FAMILY. Among those disciplines have been film, direct mail and lots and lots of emails.
The main thrust of their CRM programme is through email.
GIFs featured heavily in a lot of our emails.
IKEA like to commemorate the birthdays of their IKEA FAMILY members. Trouble is, as one of the most popular membership schemes in the country, that’s a lot of members and a lot of mailings. Here’s our simple A4 solution.
When opened, you’re confronted by the iconic IKEA product label – bearing your name. It’s the same size, uses the same font and calls out the key attributes in the same bullet point format. It just happens to be all about you.
The mailing also comes with a £5 birthday voucher so the flip side features some of the many £5 products you can pick up in store to encourage visits.
As part of our continuing relationship with IKEA, we also developed this extensive Tone of Voice guide. The company has a distinctive way of talking to its audience and we used these guidelines to set that all out.