Hendricks Gin was one of the more pleasurable accounts we worked on at Brand Advocate, mainly because the brand itself communicates with its target audience in such an eclectic manner. They have an unusual style, part steampunk, part Victoriana, all very eccentric, that’s an absolute delight for any copywriter or art director.
They required an in-house learning kit – preferably a film – that would detail a customer journey for their US marketing teams but, of course, there was zero budget. We got round that with a suitably Hendricks approach – a mini-theatre production using cardboard cut-outs and lots of miniscule props.
So, if you have five minutes to spare, sit back and enjoy this edifying and idiosyncratic paean to the virtues of Hendricks marketing. Shot on a shoestring and in 2 days.