British Airways Executive Club
This project encompassed the lot – press, posters, emails, banners, landing pages, digital 6-sheets, brochures, leaflets, screensavers. What was unique about this campaign (and a first for British Airways) was that it consisted entirely of user-generated imagery from Exec Club members. Not a professional photographer in sight.
A couple of press executions
These posters were all displayed at airports - at check-in desks, in the lounges, etc.
An email to would-be members
And some screensavers for the computers in the Exec Club lounges for those lucky few who were allowed in as guests, to tempt them into joining the Club.